Exciting Improvements Arrive in Direct Mail 3.6

Direct Mail version 3.6

We’re happy today to take the wraps off a special holiday present for all our fantastic  Direct Mail customers. Direct Mail version 3.6—available today—includes a host of bug fixes and improvements, including one new feature, in particular, that we’d like to tell you about.

A Whole New Way to Work with Templates

A primary focus of this update was improving the template editor experience. We want Direct Mail to be the easiest way to put together the best looking emails out there. With that goal in mind, here are a few of the improvements we made in version 3.6.

Revamped Template Gallery

Our templates now come in a wider variety of ready-made layouts: one-column, two-column, image-ready, text-only, and more. The new template and layout chooser do a great job of showing off the available designs and also make it much easier to find the style and particular layout that you want for your newsletter:

Fully Customizable Layouts

Our templates now come with 100% editable layouts. For example, after choosing a template, you may find yourself wanting to add another paragraph of text, include a sidebar, or add a gallery of images. These types of changes are now as easy as clicking the “+” button and selecting the type of section you want to add. Take a look:


These new flexible layouts make it incredibly easy to put together the perfect layout in just seconds.

Automatic Translation

Automatic Localization in Direct Mail 3.6

To support our customers around the globe, we’ve translated key portions of our templates (like unsubscribe links, view online links, company name, etc.) into German, Spanish, French, Swedish, Italian, Dutch, Portuguese, Russian, and Japanese. When you select a template in the editor, you’ll see the translated version appear automatically. Direct Mail references your OS X language settings when choosing which language to present.

Enhanced Typography, Appearance, and Compatibility

As you browse through our collection of templates, we hope you’ll notice the refined typography and better selection of built-in color schemes (which you can always customize to match your favorite colors). After you send your newsletter, your recipients will notice how much better they look in their email client. We’ve gone through each template and made a host of changes to ensure they are easier to edit and are more compatible with the most popular email clients.

Where To Find The New Templates

The features described above are available in the templates that come built in to Direct Mail. If you’re already using a template from an older version of Direct Mail, you’ll need to create a new message and choose the updated version of the template from the template chooser. In other words, editing or duplicating an existing message won’t give you access to the aforementioned new template features.

Other Improvements

Templates aren’t the only thing we’ve changed in this update. We’ve fixed a plethora of bugs and spent many hours enhancing and refining the features you already love. If you like, you can view the release notes or just jump right in and download the update.

Thanks for all your feedback and suggestions. We look forward to unveiling the next generation of Direct Mail in the New Year. From all of us here at e3 Software, we wish you a wonderful holiday season with family and friends and a Happy New Year!

Update: Direct Mail 3.6 is now also available in the Mac App Store!

 

8 Comments

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  1. Robin Lee Hatcher

    I am not able to get the new templates. I start a new email. I see the host of templates I already own but none of them give me the option to redesign them and move things around as shown in your videos.

    • Jonathan

      Hi Robin,

      Editable sections are available in all templates that come with Direct Mail (make sure you select “All Templates” from the popup menu at the top right corner of the template chooser). If you have additional templates that you’ve imported from other sources or other apps, they won’t support those features yet.

      Thanks!
      Jonathan

      • Robin Lee Hatcher

        Thanks, Jonathan. I do have other templates. So now I just have to figure out which ones belong only to Direct Mail. But at least now I know where to look.

  2. peter207

    Please add folders in the messages sidebar, this woukd be a huge improvement for heavy users!

    • Jonathan

      Hi Peter. You got it! This is definitely on our roadmap.

  3. peter207

    I could really do with an email or notification when someone updates their email address using the link in an DM email. This feature is currently useless as these changes go unnoticed, don’t get synced or save and end up very confusing. Simple, email for new subscribers, ditto for changed emails OR notify us in reports.

    • Jonathan

      Thanks, Peter. Great idea! We will work on making this a better experience.

  4. Tim Little

    I have been working with direct mail and direct marketing for over 30 years
    lead generation can now be tested with lightning speed with the internet for example A/B testing with Google Adwords and other platforms for generating leads