return to Table of Contents, Tracking Campaign Performance

About email tracking

Direct Mail can track each interaction your recipients have with your email. Our servers collect open and click-through information each time your recipient opens or clicks on your email. That information is then downloaded automatically to Direct Mail and can be viewed in the Reports tab.

The following information about each email open is recorded:

  • Recipient
  • Time
  • Location
  • Email Client

The following information about each click is recorded:

  • Recipient
  • Time
  • Location
  • URL

Under the Reports tab, the Summary view shows this tracking information in aggregate. The Recipients view shows it on a detailed per-recipient basis.

How Open Tracking Works

When you enable tracking, Direct Mail inserts a small, invisible image in each outgoing message. When your recipient opens the email, the image is loaded from our tracking servers and we record the hit. If the recipient has image loading turned off, the open will not be recorded.

How Link Tracking Works

When you enable tracking, Direct Mail rewrites the URLs in your message to point to our tracking servers. When the recipient clicks a link, the hit is recorded and the recipient is redirected to the intended destination.

Enabling or Disabling Tracking

Tracking is enabled by default. If you would rather not track a campaign, uncheck the "Track email opens and clicks" box after clicking Send.

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