return to Table of Contents

About Email Marketing

  1. Can I use my email list with Direct Mail?
  2. About Canada's Anti-Spam Legislation (CASL)
  3. Adding a subscribe form to your website
  4. Adding an unsubscribe link
  5. Finding your most engaged subscribers
  6. Great ways to grow your mailing list
  7. If your email ends up in the Spam folder
  8. Improving email open and click through rates
  9. Optimal frequency for sending email campaigns
  10. Protecting your email reputation
  11. Retiring inactive or unengaged subscribers
  12. Why purchased lists are a bad idea
  13. Writing effective calls to action