![\"\"](\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2020\/11\/holiday-templates-1024x293.jpg\")
<\/figure><\/div>\n\n\n\nYou can find these templates in Direct Mail by clicking the \u201cChoose Template\u201d button and searching for Glimmer<\/em>, Merry Pines<\/em>, Slopes<\/em>, or Quattro<\/em>\u2014or browse the other options available in the template gallery.<\/p>\n\n\n\n The end of the year is chock full of special occasions and opportunities to celebrate\u2014more than just Thanksgiving and Christmas. Consider theming additional email campaigns around these upcoming holidays in November and December:<\/p>\n\n\n\n Consider starting your campaigns a week in advance (or earlier, if your customers average time to purchase is longer) with a follow-up scheduled for the day of. You might also consider sending a thank you email post-holiday.<\/p>\n\n\n\n It is possible to send too much<\/em> email. Bombarding your subscribers can lead to unsubscribes or even spam complaints. A good rule of thumb is to not increase your typical email frequency by more than 3\u00d7 during the holidays.<\/p>\n\n\n\n It\u2019s going to be a crowded inbox, so stay away from bland, generic (or spammy) subject lines. Here are some ideas:<\/p>\n\n\n\n Adding a personal touch to the subject line almost always improves your open rate. Direct Mail makes this easy. If you want to include your recipient\u2019s first name in the subject, just include the mail-merge tag<\/a> \u201c[first name]\u201d. Like this:<\/p>\n\n\n\n You\u2019re not limited to first names, of course. It can be any piece of information that you have stored in Direct Mail for a contact (e.g. occupation, city, last purchase, etc.)<\/p>\n\n\n\n Aim for a ten words or less in your subject line, and limit the number of punctuation or special characters so it doesn\u2019t appear spammy. Using an emoji can help, but try and stick to just one. Also, note that some devices can\u2019t display emoji, so it\u2019s best to use emoji as an enhancement, instead of a replacement for words. <\/p>\n\n\n\n Questions are naturally engaging. Consider using a question as the subject line in order to draw your subscribers into the content. <\/p>\n\n\n\n Featuring your offer prominently in the subject line can be a good way to stand out in a crowded inbox. According to NRF<\/a> and IPC<\/a>, online shoppers top considerations are:<\/p>\n\n\n\n Here are some subject line examples for your inspiration:<\/p>\n\n\n\n The easier you can make it for your subscribers to purchase (or take some kind of action), the better. After all, the holidays are just as busy for them as they are for you. Make your call-to-action prominent and easy to find. Direct Mail\u2019s built-in buttons work great for this, and are available in a number of styles. <\/p>\n\n\n\n2. Stay on top of your holiday calendar<\/h2>\n\n\n\n
When should I start my campaigns?<\/h5>\n\n\n\n
How much is too much?<\/h5>\n\n\n\n
3. Write subject lines that are irresistible<\/h2>\n\n\n\n
![\"\"](\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2020\/11\/email-overload-3-1024x497.jpg\")
<\/figure><\/div>\n\n\n\nPersonalize<\/h5>\n\n\n\n
![\"\"](\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2020\/11\/personalize-subject-1-1024x326.jpg\")
<\/figure><\/div>\n\n\n\nDon\u2019t get carried away<\/h5>\n\n\n\n
Ask a question<\/h5>\n\n\n\n
State your offer loud and clear<\/h5>\n\n\n\n
Try these on for size\u2026<\/h5>\n\n\n\n
4. Include a \u201c[Do It] Now\u201d button<\/h2>\n\n\n\n