{"id":1589,"date":"2021-01-14T11:46:33","date_gmt":"2021-01-14T19:46:33","guid":{"rendered":"https:\/\/directmailmac.com\/blog\/?p=1589"},"modified":"2021-01-14T12:04:06","modified_gmt":"2021-01-14T20:04:06","slug":"grow-your-list-with-lead-magnets","status":"publish","type":"post","link":"https:\/\/directmailmac.com\/blog\/2021\/01\/grow-your-list-with-lead-magnets\/","title":{"rendered":"Grow Your List With Lead Magnets"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/b224153df1aaae149fd53ca0d77da2d2ebd83735-1024x538.png\" alt=\"\" class=\"wp-image-1587\" srcset=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/b224153df1aaae149fd53ca0d77da2d2ebd83735-1024x538.png 1024w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/b224153df1aaae149fd53ca0d77da2d2ebd83735-300x158.png 300w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/b224153df1aaae149fd53ca0d77da2d2ebd83735-768x404.png 768w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/b224153df1aaae149fd53ca0d77da2d2ebd83735.png 1176w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Growing your mailing list is one of the most effective ways to grow your business. Consider the following statistics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There are over&nbsp;<strong>3.9 billion<\/strong>&nbsp;daily active email users world-wide<\/li><li>The average click-through rate for email campaigns is<strong>&nbsp;2-4%<\/strong>, compared to just&nbsp;<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">0.9% for Facebook<\/a>&nbsp;(or&nbsp;<a href=\"https:\/\/www.theb2bhouse.com\/linkedin-ad-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">0.4% for LinkedIn<\/a>)<\/li><li><strong>65%<\/strong>&nbsp;of U.S. consumers have made a purchase based on a message they received via email, compared to just 20% via Facebook or 6% via Twitter (<a href=\"https:\/\/expresswriters.com\/wp-content\/uploads\/2017\/09\/emailvssocial-conversions.png\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>)<\/li><\/ul>\n\n\n\n<p>As you make plans for 2021, email marketing and growing your list should be a top priority! In this blog post, we discuss a highly effective method you can use to attract new subscribers to your mailing list:&nbsp;<strong>lead magnets<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s a Lead Magnet?<\/h2>\n\n\n\n<p>Simply put, a lead magnet is an attractive piece of content or valuable item that you offer visitors to your website in exchange for them handing over their name and email address. For example, a lead magnet could be an e-book or digital guide in an area of your expertise, access to a webinar, or a template or resource.<\/p>\n\n\n\n<p>&nbsp;The good folks over at The Balance put together a great explainer with excellent ideas and examples of lead magnets:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.thebalancesmb.com\/great-lead-magnets-to-build-your-email-list-4149983\" style=\"border-radius:1px;background-color:#f58428\" target=\"_blank\" rel=\"noreferrer noopener\">See Examples<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do I Create a Lead Magnet in Direct Mail?<\/h2>\n\n\n\n<p>The first step is creating a subscribe form to capture your new leads (choose&nbsp;<strong>Addresses &gt; New Subscribe Form\u2026<\/strong>&nbsp;from the menu bar at the top of your screen).&nbsp;<a href=\"https:\/\/dm-mailinglist.com\/subscribe?f=fa23a3d1\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s an example<\/a>.<\/p>\n\n\n<div class=\"wp-block-image aligncenter\">\n<figure class=\"size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/8e24101b58f62a0bc225eea60cebc7b3fa851c6f-764x1024.jpeg\" alt=\"Sample email sign-up form\" class=\"wp-image-1590\" width=\"382\" height=\"512\" srcset=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/8e24101b58f62a0bc225eea60cebc7b3fa851c6f-764x1024.jpeg 764w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/8e24101b58f62a0bc225eea60cebc7b3fa851c6f-224x300.jpeg 224w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/8e24101b58f62a0bc225eea60cebc7b3fa851c6f-768x1029.jpeg 768w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/8e24101b58f62a0bc225eea60cebc7b3fa851c6f-1146x1536.jpeg 1146w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/8e24101b58f62a0bc225eea60cebc7b3fa851c6f.jpeg 1176w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure>\n<\/div>\n\n\n<p>The next step is creating the message that will be sent to your new leads. The message should contain the digital content or item that was promised in exchange for signing up. For example, you could include a link to the item or include it directly as an attachment.<\/p>\n\n\n<div class=\"wp-block-image aligncenter\">\n<figure class=\"size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/cb35f06888f25ed8fa51f46996215de782ec70ff-1024x750.png\" alt=\"Example lead magnet email\" class=\"wp-image-1591\" width=\"512\" height=\"375\" srcset=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/cb35f06888f25ed8fa51f46996215de782ec70ff-1024x750.png 1024w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/cb35f06888f25ed8fa51f46996215de782ec70ff-300x220.png 300w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/cb35f06888f25ed8fa51f46996215de782ec70ff-768x562.png 768w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/cb35f06888f25ed8fa51f46996215de782ec70ff.png 1176w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>The next step is creating an autoresponder that will automatically send your message to anyone that signs up for your list.&nbsp;<a href=\"https:\/\/directmailmac.com\/support\/article\/443-sending-a-welcome-message-to-new-subscribers\" target=\"_blank\" rel=\"noreferrer noopener\">This help article explains how to do that<\/a>.<\/p>\n\n\n<div class=\"wp-block-image aligncenter\">\n<figure class=\"size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/e7960b03dceb5057fd9ad5a4dd11409b53848267-1024x736.png\" alt=\"Example autoresponder\" class=\"wp-image-1592\" width=\"512\" height=\"368\" srcset=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/e7960b03dceb5057fd9ad5a4dd11409b53848267-1024x736.png 1024w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/e7960b03dceb5057fd9ad5a4dd11409b53848267-300x216.png 300w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/e7960b03dceb5057fd9ad5a4dd11409b53848267-768x552.png 768w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2021\/01\/e7960b03dceb5057fd9ad5a4dd11409b53848267.png 1042w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>Now your lead magnet is set up. The final step is simply sharing the link to your lead magnet (i.e. the sign-up form you created). Here are some ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Add a link from your website to your lead magnet<\/li><li><a href=\"https:\/\/directmailmac.com\/support\/article\/225-adding-a-subscribe-form-to-your-website\" target=\"_blank\" rel=\"noreferrer noopener\">Embed<\/a>&nbsp;the form directly on your website (or WordPress blog)<\/li><li><a href=\"https:\/\/directmailmac.com\/support\/article\/341-adding-a-subscribe-form-to-your-facebook-page\" target=\"_blank\" rel=\"noreferrer noopener\">Add a button<\/a>&nbsp;to your business Facebook page<\/li><li>Pin a tweet with the link to the top of your Twitter feed<\/li><li>Promote your lead magnet on social media<\/li><li>Add the lead magnet link to your email signature<\/li><\/ul>\n\n\n\n<p>Year-in, year-out email marketing continues to provide the best return on your marketing dollars. As you make plans for growth in 2021, be sure to focus on your mailing list and consider using a lead magnet to boost your subscriber count.<\/p>\n\n\n\n<p>If you have any questions about setting up a lead magnet, please don\u2019t hesitate to reach out to our&nbsp;<a href=\"https:\/\/directmailmac.com\/support\">support team<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing your mailing list is one of the most effective ways to grow your business. Consider the following statistics: There are over&nbsp;3.9 billion&nbsp;daily active email users world-wide The average click-through rate for email campaigns is&nbsp;2-4%,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1589","post","type-post","status-publish","format-standard","hentry","category-in-depth"],"_links":{"self":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/1589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/comments?post=1589"}],"version-history":[{"count":4,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/1589\/revisions"}],"predecessor-version":[{"id":1596,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/1589\/revisions\/1596"}],"wp:attachment":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/media?parent=1589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/categories?post=1589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/tags?post=1589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}