{"id":1908,"date":"2023-03-07T15:01:17","date_gmt":"2023-03-07T23:01:17","guid":{"rendered":"https:\/\/directmailmac.com\/blog\/?p=1908"},"modified":"2023-03-07T15:01:17","modified_gmt":"2023-03-07T23:01:17","slug":"tip-emphasize-your-brand-colors","status":"publish","type":"post","link":"https:\/\/directmailmac.com\/blog\/2023\/03\/tip-emphasize-your-brand-colors\/","title":{"rendered":"Tip:\u00a0Emphasize\u00a0Your Brand Colors"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-1.jpg\" alt=\"\" class=\"wp-image-1909\" width=\"590\" height=\"328\" srcset=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-1.jpg 1180w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-1-300x167.jpg 300w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-1-1024x569.jpg 1024w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-1-768x427.jpg 768w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Color plays a crucial role in marketing. It\u2019s often the first thing people think of when your brand comes to mind, and is the first thing they see when interacting with your brand. Your email marketing should work to reinforce your brand\u2019s colors\u2014and Direct Mail makes doing so super easy.&nbsp;<\/p>\n\n\n\n<p>Our template library features a wide variety of color schemes. But did you know that Direct Mail can automatically generate a color scheme for your email that matches and emphasizes your brand\u2019s colors? Here\u2019s how to give it a try:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select your message<\/li>\n\n\n\n<li>Click the \u201cColors &amp; Fonts\u201d button<\/li>\n\n\n\n<li>Click the \u201cColors\u201d pop-up menu at the top<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-2.jpg\" alt=\"\" class=\"wp-image-1910\" width=\"466\" height=\"128\" srcset=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-2.jpg 932w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-2-300x82.jpg 300w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-2-768x211.jpg 768w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Choose \u201cCreate Color Scheme from Image\u2026\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-3.jpg\" alt=\"\" class=\"wp-image-1911\" width=\"286\" height=\"101\" srcset=\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-3.jpg 572w, https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2022\/11\/color-scheme-3-300x106.jpg 300w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Choose an image file that contains your brand\u2019s logo and click \u201cOpen\u201d. Direct Mail will instantly analyze the image and generate a color scheme using the colors found in your logo. You can tweak the results in the \u201cColors and Fonts\u201d panel or, if you don\u2019t like it, choose \u201cEdit &gt; Undo Change Color Scheme\u201d from the menu bar.<\/p>\n\n\n\n<p>Colors are a great brand identifier and can help you cultivate emotional connections with your customers. Use Direct Mail\u2019s color scheme generator to quickly and easily turn a generic looking email into a powerful tool for brand awareness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Color plays a crucial role in marketing. It\u2019s often the first thing people think of when your brand comes to mind, and is the first thing they see when interacting with your brand. Your email&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,15],"tags":[],"class_list":["post-1908","post","type-post","status-publish","format-standard","hentry","category-announcements","category-newsletters"],"_links":{"self":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/1908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/comments?post=1908"}],"version-history":[{"count":1,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/1908\/revisions"}],"predecessor-version":[{"id":1912,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/1908\/revisions\/1912"}],"wp:attachment":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/media?parent=1908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/categories?post=1908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/tags?post=1908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}