{"id":2005,"date":"2025-04-14T10:27:46","date_gmt":"2025-04-14T17:27:46","guid":{"rendered":"https:\/\/directmailmac.com\/blog\/?p=2005"},"modified":"2025-04-14T10:27:46","modified_gmt":"2025-04-14T17:27:46","slug":"how-to-capture-subscriber-interests-and-send-smarter-emails","status":"publish","type":"post","link":"https:\/\/directmailmac.com\/blog\/2025\/04\/how-to-capture-subscriber-interests-and-send-smarter-emails\/","title":{"rendered":"How to Capture Subscriber Interests and Send Smarter Emails"},"content":{"rendered":"\n<p>Capturing your subscribers\u2019 preferences when they sign up for your list can help you unlock valuable insights. Insights that let you send emails tailored to their interests, delivered at just the right time. These are the emails people can\u2019t wait to open, read, and click on\u2014boosting engagement, improving deliverability, and building a loyal audience.<\/p>\n\n\n\n<p>Direct Mail\u2019s email sign-up forms have been enhanced to make this a breeze. Let\u2019s check it out!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Capture Subscriber Preferences\" width=\"594\" height=\"446\" src=\"https:\/\/www.youtube.com\/embed\/H20YFuTJBhw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Capturing your subscribers\u2019 preferences when they sign up for your list can help you unlock valuable insights. Insights that let you send emails tailored to their interests, delivered at just the right time. These are&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2005","post","type-post","status-publish","format-standard","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/2005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":1,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":2006,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions\/2006"}],"wp:attachment":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}