![\"\"](\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2016\/05\/iphone-signup-2.jpg\")
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Everyone knows that the bigger their\u00a0email\u00a0list, the better, but when it comes to email marketing, the quality of that list is\u00a0just as important. What do we mean by quality? Engagement<\/a>. The best mailing lists are filled with subscribers that open and act on the emails that they receive.\u00a0Our friends at Return Path<\/a> recently compiled a list of tips for building a larger, more engaged email list. You can check out the entire guide here<\/a>, but we’ve highlighted some of our favorite tips below.<\/p>\n Before we begin, don’t forget that Direct Mail makes managing your email list sign-up\u00a0process easy! You can create a subscribe form<\/a> in Direct Mail, connect it to your website\u00a0or\u00a0Facebook page<\/a>, and even integrate it<\/a> into the other services and apps your company already uses.<\/em><\/p>\n Take a step back and view your mailing list sign-up process through the eyes of your customers. For example:<\/p>\n What do your subscribers see after they’ve signed up for your list?\u00a0Creating a custom “thanks for subscribing” page or a welcome email can help get the relationship started off on the right foot. See this help article<\/a> for how to configure Direct Mail to send a welcome email to your new subscribers. Or click here<\/a> to learn how to set up a custom web page that new subscribers will see after they sign up.<\/p>\n Also, it’s great to entice new subscribers with promises of special discounts, exclusive content, early access, etc.\u2014just be sure you follow through. Be sure that your email newsletter delivers on any promises you may have made during the sign-up process.<\/p>\n Don’t be satisfied\u00a0to let your sign-up form hide away in the footer of your website. There are lots of places you can promote your mailing list:<\/p>\n You can give your email list a boost by promoting it\u00a0from other social media channels that you may already operate. For example:<\/p>\n If you found some of the above tips useful, we encourage you to check out Return Path’s full guide of 50+ tips at this link<\/a>.\u00a0These suggestions can help you\u00a0grow the size of your email list and\u00a0improve subscriber engagement, building the foundation for a powerful email marketing channel. If you have any questions or comments, please get in touch<\/a> and tell us what you\u00a0think. We love to hear from you!<\/p>\n","protected":false},"excerpt":{"rendered":" Everyone knows that the bigger their\u00a0email\u00a0list, the better, but when it comes to email marketing, the quality of that list is\u00a0just as important. What do we mean by quality? Engagement. The best mailing lists are…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","hentry","category-in-depth"],"_links":{"self":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":16,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":889,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions\/889"}],"wp:attachment":[{"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directmailmac.com\/blog\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Experience Your Customer’s Point of View<\/h3>\n
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Get Your Relationship Started on the Right Foot<\/h3>\n
![\"\"](\"https:\/\/directmailmac.com\/blog\/wp-content\/uploads\/2016\/05\/sample-welcome-email.jpg\")
<\/p>\nPromote Your List<\/h3>\n
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Leverage Social Media<\/h3>\n
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Here We Grow!<\/h3>\n