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Displaying additional information about each address

By default, Direct Mail displays only the following fields for each address:

  • Status (i.e. subscribed, unsubscribed, bounced, invalid, etc.)
  • First Name
  • Last Name
  • Email Address

You can show additional information about each address, including:

  • Company Name
  • 15 custom fields
  • Date Subscribed
  • Date Unsubscribed
  • Date Added
  • Groups the address belongs to
  • Number of Emails Sent
  • Date of Most Recent Email sent
  • Date of Most Recent Open
  • Date of Most Recent Click
  • Most Recent Location
  • Most Recent Email Client
  • Email Open Rate
  • Email Click Rate

Here's how to display more than just the default information for each address:

  1. Choose Addresses > Show Columns > from the menu bar.
  2. Choose the additional columns you'd like displayed.

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