return to Table of Contents, General Data Protection Regulation (GDPR), Subscribe Forms

Does my form need a "consent" checkbox to be GDPR-compliant?

By default, all Direct Mail subscribe forms are confirmed opt-in (also called "double opt-in"). This means that when someone signs up for your mailing list, there are two steps:

  1. Fill out the subscribe form
  2. Click the confirmation link that is sent to their email inbox

The combination of these two steps means that we are able to collect, on your behalf, proof of consent for each person that joins your mailing list (including IP address). In our interpretation of the GDPR, this proof of consent is sufficient in the eyes of the law, and no additional "I consent" checkbox is necessary on the form itself.

If you want to add a consent checkbox to your form

Regardless, you may add a required "I consent" checkbox to your subscribe form if you like. Here's how:

  1. Edit your subscribe form
  2. Click the "+" button to add a field
  3. Choose "Required Checkbox":reqd-checkbox.png
  4. Change the label to the consent language you'd like to use. For example "I consent to receive marketing emails from ABC Company."
  5. Click the "Update/Create Form" button at the bottom of the window

Did you find this article helpful? Yes | No