One measure of the health of a mailing list is how engaged the subscribers are with the content that is sent to them. By "engaged", we mean how often your subscribers open or click on the emails you send them, versus leaving them untouched in their inbox. You will find that some of your subscribers are more engaged than others. Rewarding your most engaged subscribers can be a great way to build loyalty and encourage continued engagement in the future.
You can use Direct Mail's Find Addresses Matching Rules feature to identify those subscribers that are highly engaged with your emails:
- Choose Edit > Find > Find Addresses Matching Rules
- Click the Gear icon in the bottom left corner of the window
- Choose Opened at Least 50% of Campaigns
- Click Find
You can move these engaged subscribers into a new group and then "retire" your old group of unengaged subscribers.
If you'd like to "save" this search as a Smart Group for easy access later, click the Save As Smart Group button at the bottom of the search results window.