We recently notified our customers by email of upcoming policy changes from Google and Yahoo that may impact their email campaigns. This blog post is an adaptation of that email.
Translations available: Deutsch, Français, Italiano, Español
What requirements?
Google and Yahoo recently announced new email security requirements that go into effect next month. Because they are two of the largest mailbox providers, their new requirements affect all email service providers, including Direct Mail. Here is what is changing:
Sending campaigns from a “free” email address (like @gmail.com) is no longer allowed. Starting in February, if you send using one of these free email addresses, Direct Mail will automatically change the From Email address for you (to an email address ending in “@via.directmailapp.com”). Don’t worry, replies to your campaign will still go to your email address, and the From Name will not change, so your recipients will know it’s you.
You may wish to consider purchasing your own, branded domain name instead of continuing to use a free email address.
Sending campaigns from your own, branded email address (like @mybusiness.com) now requires that you enable email authentication. You can learn how to enable email authentication here. Starting in February, if you send without email authentication turned on, Direct Mail will automatically change the From Email address for you (to an email address ending in “@via.directmailapp.com”). Don’t worry, replies to your campaign will still go to your email address, and the From Name will not change, so your recipients will know it’s you.
We recommend turning on email authentication.
Where can I get help?
If you have questions about these new requirements, would like help setting up email authentication, or would like us to do it for you, please contact our support team. We are happy to help.
Are there other requirements?
Yes. Emails to your list must include an unsubscribe link and spam complaint rates must be below a strict threshold. For users of Direct Mail, these are not new requirements, but it is a good reminder to double-check that your unsubscribe link is easy to find and that your mailing list meets our opt-in requirements. There are additional technical requirements that Direct Mail already takes care of for you.
Where can I get more information?
- About email authentication
- How to enable email authentication
- Additional options besides turning email authentication or using a branded email address
- Direct Mail Support
