Time to Prep Your Black Friday Email Campaigns!

The build-up, the craze, and the last call. That’s how recent Google consumer research has described the three phases of Black Friday. With this important retail event on the horizon, it’s time to get ready to launch your holiday sales season! 

We’ve gathered some great resources to help you jump start your marketing and close out 2022 with a bang:

Email marketing is a key channel to reach your customers during Black Friday, Cyber Monday, and throughout the season. Learn how to use Direct Mail to automate follow-up emails to your subscribers, and get crucial feedback with subscriber polls.

Direct Mail is Ready for macOS Ventura

We recently released Direct Mail 6.0.7, a minor update that brings improved compatibility with macOS Ventura, the latest operating system upgrade for your Mac. If you’ve already upgraded to Ventura, you’ll be glad to know that Direct Mail is 100% compatible, and takes advantage of new features like Stage Manager and Continuity Camera.

For example, want to instantly take a photo from your iPhone (or a drawing from your iPad) and place it in your newsletter? Just control-click on an image block in Direct Mail and select “Take Photo” or “Add Sketch” from the pop-up menu that appears. Direct Mail instantly connects to your device and transfers the image to your message.

Direct Mail will automatically update to the latest version over the next few days. If you want to update right away, just choose “Direct Mail > Check for Software Update” from the menu bar at the top of your screen. Customers who downloaded Direct Mail from the Mac App Store can update from the App Store.

We hope you enjoy these updates and look forward to rolling out some exciting new features in the coming months!

Tip: Emphasize Your Brand Colors

Color plays a crucial role in marketing. It’s often the first thing people think of when your brand comes to mind, and is the first thing they see when interacting with your brand. Your email marketing should work to reinforce your brand’s colors—and Direct Mail makes doing so super easy. 

Our template library features a wide variety of color schemes. But did you know that Direct Mail can automatically generate a color scheme for your email that matches and emphasizes your brand’s colors? Here’s how to give it a try:

  1. Select your message
  2. Click the “Colors & Fonts” button
  3. Click the “Colors” pop-up menu at the top

Choose “Create Color Scheme from Image…”

Choose an image file that contains your brand’s logo and click “Open”. Direct Mail will instantly analyze the image and generate a color scheme using the colors found in your logo. You can tweak the results in the “Colors and Fonts” panel or, if you don’t like it, choose “Edit > Undo Change Color Scheme” from the menu bar.

Colors are a great brand identifier and can help you cultivate emotional connections with your customers. Use Direct Mail’s color scheme generator to quickly and easily turn a generic looking email into a powerful tool for brand awareness.

Thank You for Making Us #1

We are thrilled to have been recently recognized by GetApp as one of the 10 Best Email Marketing Software solutions, and we owe it all to you! Your fantastic reviews helped boost us to a 4.8/5 rating and we could not be more grateful. Direct Mail was also recently rated atop the Top 10 Affordable Email Marketing Software solutions list.

If you have a minute and would like to leave a review, we’d love to hear what you have to say!

Stay Engaged With Your Subscribers by Remembering These Important Dates

As we roll into fall, it’s important to stay engaged with your subscribers. Not only is the fall season filled with a multitude of holidays to offer promotions, it’s also a good time to raise brand awareness, highlight causes important to you, or even just let your customers know how much you appreciate them.

Here’s a list of upcoming holidays that you may want to keep on your radar. Each of them can be a great reason to reach out to your subscribers. We’ve also included some suggested subject lines to help get your creative juices flowing. If you need fall-themed images for your emails, Unsplash is a great resource.

Don’t forget that Direct Mail makes it easy to schedule email campaigns in advance. Set it and forget it!

Labor Day. Signaling the end of summer and time for one last BBQ, day at the beach or fun in the sun before the colder weather sets in. A good time to reach out with a special promotion or Labor Day sale.

Subject Ideas: Last Chance For Labor Day! Labor Day Sales Event Is Here 🤑

Halloween. A day not just for the kids, many times it can be a celebration for all marked with parties, candies and more. The perfect time to reach out with your spookiest deals.

Subject Ideas: Our Spooky Sales Event! Wicked Sales Are Flying By 🧙‍♀️

Veterans Day. Though promotions are common on Veterans Day, it’s also a great time to recognize all those who have served.

Subject Idea: Honoring Veterans. Thank You For Your Service 🇺🇸

Thanksgiving. Whether it be October 10 for Canadian Thanksgiving or November 24 for Thanksgiving in the United States, Thanksgiving is the perfect time for reflections on what we have and what you can offer to your recipients. 

Subject Ideas: A Cornucopia Of Sales! It’s Turkey Time 🦃

Black Friday. Usually a strong time to promote deals, Black Friday can be also be a good time to follow-up on your Thanksgiving messages. 

Subject Ideas: Black Friday Ending Soon! Don’t Miss Black Friday Deals 💵

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