Happy macOS Sonoma Day!

It’s that time of year again! The latest upgrade to macOS is out today: macOS 14 Sonoma. If you plan to upgrade, rest assured that Direct Mail is fully compatible. For the best experience, make sure that you are running the latest version of Direct Mail (6.1). If needed, you can upgrade by choosing “Direct Mail > Check for Software Update” from the menu bar. If you downloaded Direct Mail from the Mac App Store, you can check the “Updates” tab in the App Store app.

If you have any questions, or run into any issues, please don’t hesitate to reach out to our customer support team!

Emails Looking Odd in Outlook? Upgrade to the Latest Direct Mail

Microsoft recently released an update to Outlook for iOS that changes how some emails are rendered. Unfortunately, that change broke many of the “responsive” layouts that you are able to build with Direct Mail. If you’ve noticed that your emails are looking strange in Outlook for iOS, now you know why.

The good news is that we just released a software update to work around the Outlook issue. If you update to Direct Mail version 6.0.9, any new emails you send will look as they should.

You can update right away by opening Direct Mail and choosing “Direct Mail > Check for Software Update” from the menu bar at the top of your screen. If you downloaded Direct Mail from the Mac App Store, you can obtain the update from the App Store. Alternately, you can wait for Direct Mail to update itself, which should happen automatically the next time you launch the app.

If you have any questions, concerns, or feedback, we’d love to hear from you!

Tip: Emphasize Your Brand Colors

Color plays a crucial role in marketing. It’s often the first thing people think of when your brand comes to mind, and is the first thing they see when interacting with your brand. Your email marketing should work to reinforce your brand’s colors—and Direct Mail makes doing so super easy. 

Our template library features a wide variety of color schemes. But did you know that Direct Mail can automatically generate a color scheme for your email that matches and emphasizes your brand’s colors? Here’s how to give it a try:

  1. Select your message
  2. Click the “Colors & Fonts” button
  3. Click the “Colors” pop-up menu at the top

Choose “Create Color Scheme from Image…”

Choose an image file that contains your brand’s logo and click “Open”. Direct Mail will instantly analyze the image and generate a color scheme using the colors found in your logo. You can tweak the results in the “Colors and Fonts” panel or, if you don’t like it, choose “Edit > Undo Change Color Scheme” from the menu bar.

Colors are a great brand identifier and can help you cultivate emotional connections with your customers. Use Direct Mail’s color scheme generator to quickly and easily turn a generic looking email into a powerful tool for brand awareness.

Time to Prep Your Black Friday Email Campaigns!

The build-up, the craze, and the last call. That’s how recent Google consumer research has described the three phases of Black Friday. With this important retail event on the horizon, it’s time to get ready to launch your holiday sales season! 

We’ve gathered some great resources to help you jump start your marketing and close out 2022 with a bang:

Email marketing is a key channel to reach your customers during Black Friday, Cyber Monday, and throughout the season. Learn how to use Direct Mail to automate follow-up emails to your subscribers, and get crucial feedback with subscriber polls.

Direct Mail is Ready for macOS Ventura

We recently released Direct Mail 6.0.7, a minor update that brings improved compatibility with macOS Ventura, the latest operating system upgrade for your Mac. If you’ve already upgraded to Ventura, you’ll be glad to know that Direct Mail is 100% compatible, and takes advantage of new features like Stage Manager and Continuity Camera.

For example, want to instantly take a photo from your iPhone (or a drawing from your iPad) and place it in your newsletter? Just control-click on an image block in Direct Mail and select “Take Photo” or “Add Sketch” from the pop-up menu that appears. Direct Mail instantly connects to your device and transfers the image to your message.

Direct Mail will automatically update to the latest version over the next few days. If you want to update right away, just choose “Direct Mail > Check for Software Update” from the menu bar at the top of your screen. Customers who downloaded Direct Mail from the Mac App Store can update from the App Store.

We hope you enjoy these updates and look forward to rolling out some exciting new features in the coming months!

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