As we roll into fall, it’s important to stay engaged with your subscribers. Not only is the fall season filled with a multitude of holidays to offer promotions, it’s also a good time to raise brand awareness, highlight causes important to you, or even just let your customers know how much you appreciate them.
Here’s a list of upcoming holidays that you may want to keep on your radar. Each of them can be a great reason to reach out to your subscribers. We’ve also included some suggested subject lines to help get your creative juices flowing. If you need fall-themed images for your emails, Unsplash is a great resource.
Labor Day. Signaling the end of summer and time for one last BBQ, day at the beach or fun in the sun before the colder weather sets in. A good time to reach out with a special promotion or Labor Day sale.
Subject Ideas: Last Chance For Labor Day! Labor Day Sales Event Is Here 🤑
Halloween. A day not just for the kids, many times it can be a celebration for all marked with parties, candies and more. The perfect time to reach out with your spookiest deals.
Subject Ideas: Our Spooky Sales Event! Wicked Sales Are Flying By 🧙♀️
Veterans Day. Though promotions are common on Veterans Day, it’s also a great time to recognize all those who have served.
Subject Idea: Honoring Veterans. Thank You For Your Service 🇺🇸
Thanksgiving. Whether it be October 10 for Canadian Thanksgiving or November 24 for Thanksgiving in the United States, Thanksgiving is the perfect time for reflections on what we have and what you can offer to your recipients.
Subject Ideas: A Cornucopia Of Sales! It’s Turkey Time 🦃
Black Friday. Usually a strong time to promote deals, Black Friday can be also be a good time to follow-up on your Thanksgiving messages.
Subject Ideas: Black Friday Ending Soon! Don’t Miss Black Friday Deals 💵
We are pleased to announce that Direct Mail’s parent company, e3 Software, has recently successfully completed a Service Organization Control (SOC) 2 Type II audit. Completed by The Moore Group, the audit is designed to examine and document the information security practices, policies, and procedures that we have adopted here at e3 Software, and to ensure that they meet or exceed a high standard for security, availability, integrity, and confidentiality. In successfully completing this audit, we demonstrate to our customers our commitment to protecting their data and operating with integrity.
This achievement is a continuation of our efforts to build and operate a service that you can trust. In addition to this recent SOC 2 Type II certification, we are also compliant with data privacy regulations like GDPR and CCPA, and certified as meeting PCI-DSS payment security standards. More information can be found on our compliance page.
We are happy to make our SOC 2 Type II report available to current or potential customers upon execution of a non-disclosure agreement. Please contact our customer support team for details.
Was this email helpful? How likely are you to recommend our service to a friend? What topic do you want us to cover in our next newsletter? There’s no doubt that getting timely, honest customer feedback is essential to the success of any business. That’s why we are so excited to share with you a new feature that lets you quickly and easily find out what your subscribers are thinking. It’s called Polls, and it’s available now in Direct Mail version 6.0, a free update for everyone.
It’s Easy to Add a Poll to Your Message
Direct Mail’s built-in template editor already lets you add a variety of content blocks to your message: image blocks, text blocks, social media blocks, etc. We’ve now added an additional block: the Poll block. You add a Poll block to your message when you want to ask your subscribers a question.
Like other blocks, you can modify the appearance of your poll (layout, alignment, font, color, etc.), but you also specify a list of responses that your subscribers can choose from when answering. We have a number of commonly used responses built-in, but you can write your own, too. Here are some examples:
You can add as many polls to your email as you need.
It’s Easy For Your Subscribers to Respond
When your subscribers receive your email, they can respond to your poll right from inside their email app. Each poll response is just a simple link. When they click the link, they are shown a web page thanking them for their response and directing them back to the email.
View Poll Results in Your Campaign Report
After you send your email campaign, poll results show up right in the campaign report. You’ll get a summary of the top response (and, if applicable, the average of all responses), and can drill down into a histogram of all responses. Poll results are also available on the go, in Stamps, as well as in web reports.
We hope our new Polls feature will help you unlock valuable feedback that your subscribers are just waiting to provide! Polls are easy to incorporate into your existing messages, convenient for subscribers to respond to, and results are available instantly in your campaign reports. If you have any questions, you can consult our in-depth help article on the topic, or contact our customer support team any time. We’d love to know what you think, and how you plan to use this new feature!
Apple’s new macOS Monterey arrives today, and Direct Mail is ready! We have been testing Direct Mail on preview versions of macOS 12 for several months so that you can upgrade with confidence. New macOS features like Quick Note, SharePlay, and Mail Privacy Protection are also fully supported. Direct Mail is optimized for both Apple Silicon and Intel chips, so you’ll get great performance and battery life no matter which Mac you use.
For the best experience, make sure you’re running the latest version of Direct Mail. This is done by opening the app and choosing “Direct Mail > Check for Software Updates” from the menu bar. If you purchased Direct Mail from the Mac App Store, open up the App Store and check the Updates tab.
If you have any questions about Direct Mail and macOS Monterey, please don’t hesitate to contact us. Check back here later this month (or sign up for our newsletter) for exciting new feature announcements!