Direct Mail 3.2 Brings Design Testing, Retina Graphics, and More!

As you might have heard by now, today marks the release of Apple’s latest and greatest Mac operating system: OS X 10.8 Mountain Lion. We thought we’d add to the excitement today by launching a feature-packed update to Direct Mail that we think you’re going to love (oh, and it’s ready for Mountain Lion, too)! The release notes hold the details, but we wanted to highlight two features that we’re particularly excited about: Design Testing, and brand new Retina graphics.

Design Testing

Direct Mail comes with a wide variety of templates that you can use to build your newsletters and announcements. We’ve tested these templates to make sure they look great in all of the popular email clients. However, if you have your own designs, or if you want to see how your modifications look in all the popular email clients, we have a great new solution for you: Design Tests.

Thumbnail view gives you an easy way to preview your message in over 30 of the most popular email clients, including mobile, web, and Windows clients.

Design Tests show you what your email looks like when viewed on a variety of popular email clients, including Windows, web, and mobile email apps. Use Design Tests to easily track down design problems, or optimize the length or style of your newsletter for the email clients that are popular with your subscribers.

Zoom in from thumbnails all the way to full-size screenshots of what your email looks like in Gmail, Yahoo Mail, Outlook, iPhone, Android, and more!

To use Design Tests, choose Message > Design Test from the menu bar, or click the Design Test button in the toolbar.

Retina Ready

We’ve made Direct Mail shine from top to bottom with crisp Retina graphics.

If you’re lucky enough to own one of the new MacBook Pros with Retina display, then you will love how Direct Mail looks on your screen. As Apple rolls out the Retina display to more Macs, Direct Mail will be ready!

Give Me The Goods!

Enough talk, already! You can grab this update (it’s free) by choosing Direct Mail > Check for Software Update from the menu bar. Mac App Store customers will have to wait a little longer while Apple reviews and approves this update.

Direct Mail Plug-In for Daylite 4

Update: Direct Mail 3.4 now seamlessly integrates with Daylite 4.1! Please see this blog post for more information.

Congratulations to our friends at Marketcircle on the release of Daylite 4, a fantastic customer relationship management application for your Mac (and iOS, too)! Many people have been asking us if our Daylite to Direct Mail plug-in is compatible with Daylite 4. As mentioned on their website, Daylite 4 does not yet officially support plug-ins or connectors, so the answer is no—for now. We are actively working with Marketcircle to bring you an compatible plug-in as soon as they are ready.  Stay tuned!

Direct Mail 3.1.1 Now Available

We’re happy to announce some fresh new bits for you to enjoy. We released the 3.1.1 update for Direct Mail this morning. The release notes have a full run-down of the changes, but here are a couple highlights:

Performance and Bug Fixes

You will find that navigating around your project (changing tabs, selecting groups, history report sections, etc.) is much faster, as is opening project documents. The improvements are particularly noticeable in large projects. In addition, several bugs (including bugs causing crashes) have been fixed.

Swipe to Go Back

Just like swiping to go back or forward between webpages in Safari, you can now use the swipe gesture on your trackpad or mouse to move between sections of the history report:

Demonstration of swipe gesture

This gesture makes it easy to drill down from the Summary section into detailed reports, and then swipe back to the Summary.

How to Upgrade

Upgrading is easy. Just choose Direct Mail > Check for Software Update from the menu bar.

If you downloaded Direct Mail from the Mac App Store, you will have to launch the App Store to update your application.

Announcing Stamps for iPhone!

Icon for Stamps for Direct MailDirect Mail is great for designing, sending, and tracking email campaigns on your Mac, but wouldn’t it be great if you could get campaign updates on your iPhone, too? Now, you can! We’re very happy to announce today’s release of our new iOS app called Stamps.

Use Stamps on your iPhone to track the results of any email campaign you send from Direct Mail on your Mac:

Stamps History List
View email open and bounce results at a glance

Direct Mail and Stamps sync automatically, so your campaign data is always up-to-date. The familiar iOS interface makes it easy to dig into the details with just one tap:

History details and charts in Stamps
Get reports on email opens, bounces, clicks, unsubscribes, complaints, and more—right at your fingertips!

What does it cost?

Stamps is free! You’ll need to have signed up for a Direct Mail pricing plan (or be an existing Direct Mail 2 user) to sign in.

How do I get it?

It’s easy, just visit on your iPhone, or click here to be taken directly to the App Store. Our support site has additional information on Stamps.

Direct Mail 3.0.4 Update Now Available

We are happy to announce the availability of a free update to Direct Mail addressing some bugs that you may have run across. Notable changes include:

  • Hyperlinks embedded in the web version of your email now always point to the correct URL.
  • Message body content pasted or imported from Microsoft Word now renders properly.
  • Email rendering in Hotmail is improved.

See the release notes for more information. This update is recommended for all users. Update by choosing Direct Mail > Check for Software Update from the menu bar. Mac App Store customers can update via the App Store.

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