Capturing your subscribers’ preferences when they sign up for your list can help you unlock valuable insights. Insights that let you send emails tailored to their interests, delivered at just the right time. These are the emails people can’t wait to open, read, and click on—boosting engagement, improving deliverability, and building a loyal audience.
Direct Mail’s email sign-up forms have been enhanced to make this a breeze. Let’s check it out!
Many of our customers use Direct Mail together with the popular CRM app Daylite. If you are in that category, this one’s for you…
Direct Mail for many years has been able to import and sync contacts that live inside Daylite Groups. New in Direct Mail 7 is the ability to import and sync contacts from a Daylite Smart List. You may find this to be a more convenient solution, since it means you no longer have to manually add or remove contacts to or from your Daylite Groups before syncing. Learn More
When you send an email campaign from Direct Mail, you can automatically have a record of that campaign linked to the appropriate contact in Daylite. This shows up as a Note in Daylite. This is a handy way to keep track of all the communication you’ve had with a particular client or customer. Click here to learn how to link campaigns to Daylite.
Want to know why people unsubscribe from your emails? Now you can! Direct Mail 7 lets you add a quick survey to your unsubscribe page, giving you valuable insights into why subscribers are leaving.
Whether it’s email frequency, content relevance, or something else, this feedback helps you refine your strategy—so you can send the right content, at the right time, to the right audience. Best of all, setting up an unsubscribe survey is fast and easy. Watch this short video to see how you can add one to your mailing list today!
Growing your mailing list is easier than ever with our new pop-up email sign-up form! Adding a sign-up form to your website is one of the most effective ways to capture visitors and turn them into subscribers, helping you build a loyal audience and increase engagement with your emails.
With Direct Mail 7, you can set up a sleek, attention-grabbing pop-up in just a few clicks—no coding required. Want to see how simple it is? Watch this quick 60-second video to learn how to add a sign-up form to your website today!
Fall is finally here, and with the changing of the seasons comes ample email marketing opportunities. For those of us in the United States, the following holidays are right around the corner:
…not to mention religious holidays and football games (but I repeat myself). But what if your subscribers are located around the globe and not just the United States? What if they are more interested in Oktoberfest or Harvest Festival, but not so much Columbus Day or Thanksgiving? In this blog post, you’ll learn how to segment your mailing list so that your fall-themed emails are sent to the right subscribers at the right time.
For the purpose of this blog post, let’s assume that you have a fall-themed email campaign lined up that’s most appropriate for your subscribers living in the United States. Maybe it’s related to Veterans Day or another holiday that’s not celebrated in other countries. How can you send your campaign to just U.S.-based subscribers? The answer is by using Smart Groups.
Smart Groups are a feature in Direct Mail that lets you filter your subscribers based on various rules/criteria that you choose. One of the supported criteria is “Most Recent Location”. Direct Mail determines the location of your subscribers based on the IP address they use to open and read your email campaigns. Let’s create a smart group that contains subscribers based in the United States:
When you’re all done, the smart group settings should look like this:
Click “OK” and Direct Mail will create the smart group and populate it with addresses that match the rules you specified. Smart groups automatically update as you add new subscribers, or when Direct Mail detects that their location has changed. When it comes time to send your campaign, select your smart group from the list:
That’s it!
As mentioned above, Direct Mail uses the IP address of the subscriber to determine their geographic location. For most users, the location reported is accurate down to the city level. However, some subscribers may use technologies (like VPNs, proxies, or iCloud Private Relay) that prevent Direct Mail from determining any location, or only allow for country- or region-level accuracy.
The techniques described in this blog post apply equally well when targeting countries outside the U.S., too. Here are some upcoming fall holidays to be aware of for a non-U.S.A. audience:
The fall season is full of holidays, festivals, and other opportune times for email marketing. If your subscribers are located in diverse locations, increase the effectiveness of your campaigns by targeting the right message to the right audience. Smart Groups in Direct Mail make it easy to filter your mailing list down to subscribers located in certain countries, or matching other criteria you choose. Targeted campaigns will always yield better results than generic ones. Have questions about smart groups? Please reach out to our customer service team!
