Growing your mailing list is easier than ever with our new pop-up email sign-up form! Adding a sign-up form to your website is one of the most effective ways to capture visitors and turn them into subscribers, helping you build a loyal audience and increase engagement with your emails.
With Direct Mail 7, you can set up a sleek, attention-grabbing pop-up in just a few clicks—no coding required. Want to see how simple it is? Watch this quick 60-second video to learn how to add a sign-up form to your website today!
The latest update to Direct Mail, version 7.3.8, is now available. It is primarily a bug-fix release, with a few feature enhancements sprinkled in for good measure:
New: Summarize bounced recipients by Time on List
Improved: Compare up to 100 campaign reports side-by-side
Fixed: Crash when creating color scheme from image
Fixed: Crash when importing contacts from Daylite
Fixed: Crash when printing Preview window
Fixed: Crash when moving mouse over the contacts table
Fixed: Crash when importing from Apple Contacts on macOS 12
Fixed: Crash when updating sidebar
Fixed: Template created from message contains incorrect images
Fixed: Editing “Email” links and buttons does not work correctly
Fixed: Crash when syncing contacts from Daylite
Fixed: Crash when submitting a design test
Fixed: Crash when undoing editing operations
Fixed: Memory leaks when editing project content
Fixed: Crash when responding to changing network conditions
Fixed: Photos image browser does not show permission prompt
Since Direct Mail 7 was launched late last year, we have worked non-stop to continually increase performance, improve stability, and add new features. Version 7.3.8 brings the total number of fixes or enhancements to over 200. Please take a moment to make sure you are running the latest and greatest version of Direct Mail.
The tabs are here! Do you use the Mail app on your iPhone? There’s a good chance many of your subscribers do. With the release of iOS 18.2 last month, the iPhone’s default email app now automatically categorizes incoming email into four different tabs:
Primary: Personal messages and time-sensitive information.
Transactions: Confirmations, receipts, and shipping notices.
Updates: Newsletters, news, and social updates.
Promotions: Coupons and sales emails.
This is similar to a feature that Gmail rolled out ten years ago. Back then, the concern was that the tabs feature would hurt newsletter open and click rates. Given Apple Mail’s large market share (55%), you might have that same concern today. The good news is that those fears turned out to be largely unfounded: data from Return Path showed that Gmail users continued reading email from brands they engaged with at roughly the same rate as before. It’s reasonable to think that the same will hold for Apple Mail users now. It should be noted that Return Path’s report did show a decline in open rates for subscribers that were less-engaged to begin with. This finding highlights the importance of sending quality content that your subscribers find worthwhile.
Interested in learning more? Our friends at Validity put together a good blog post with more information on the subject.
FAQ
Does categorization work on iPad or macOS?
Not yet. For now it is just an iPhone only feature, and only for the default Apple Mail app. Users can turn off the feature.
How does an email get sorted into the various tabs?
The categorization is done on-device, and Apple does not say exactly what causes an email to be sorted into different tabs, other than to mention that Apple Intelligence plays a role and that it learns from your behavior and interaction over time. Recipients can manually change the category of a sender, but senders cannot.
Should I panic?
Don’t panic! Your emails are still being delivered (i.e. not in the spam folder), and are now being read in a category where your subscribers expect to find them. For example, if your message is in the Promotions tab, they may be primed to view, shop, or otherwise engage with your content.
Have you ever wished for a built-in editor to proofread your newsletters, suggest improvements, or even draft entire sections of your campaigns? Now you can—right inside Direct Mail!
With our latest update, we’ve seamlessly integrated Apple Intelligence Writing Tools and ChatGPT, giving you smart suggestions and creative assistance as you craft your newsletters. Whether you need a quick polish or a fresh take on your message, these A.I. tools are here to help.
We’ve put together a short video to show you just how easy it is to enhance your email marketing with A.I. features. Watch now and see the difference for yourself!
Direct Mail 7 is our most significant update ever, and we are thrilled to share it with you starting today. You will notice right away the updated, modern user interface, but the improvements are more than just skin deep. From the depths of the database on up, we have re-engineered all aspects of Direct Mail to make it the best email marketing tool for campaigns large and small. You will find new tools for growing your list, new options for designing standout email campaigns, and enhanced campaign reports with more actionable information.
Check out our “What‘s New” page to learn about the improvements in Direct Mail 7 and upgrade today!
