We recently highlighted the new automatic mail categorization features that arrived on the iPhone with iOS 18.2 and outlined why email marketers should or shouldn’t be concerned. That same feature is now available on the Mac as of macOS 15.4. If you haven’t already, now is an excellent time to review what you need to know about tabs to ensure your emails land in the right place.
Capturing your subscribers’ preferences when they sign up for your list can help you unlock valuable insights. Insights that let you send emails tailored to their interests, delivered at just the right time. These are the emails people can’t wait to open, read, and click on—boosting engagement, improving deliverability, and building a loyal audience.
Direct Mail’s email sign-up forms have been enhanced to make this a breeze. Let’s check it out!
Many of our customers use Direct Mail together with the popular CRM app Daylite. If you are in that category, this one’s for you…
Direct Mail for many years has been able to import and sync contacts that live inside Daylite Groups. New in Direct Mail 7 is the ability to import and sync contacts from a Daylite Smart List. You may find this to be a more convenient solution, since it means you no longer have to manually add or remove contacts to or from your Daylite Groups before syncing. Learn More
When you send an email campaign from Direct Mail, you can automatically have a record of that campaign linked to the appropriate contact in Daylite. This shows up as a Note in Daylite. This is a handy way to keep track of all the communication you’ve had with a particular client or customer. Click here to learn how to link campaigns to Daylite.
Want to know why people unsubscribe from your emails? Now you can! Direct Mail 7 lets you add a quick survey to your unsubscribe page, giving you valuable insights into why subscribers are leaving.
Whether it’s email frequency, content relevance, or something else, this feedback helps you refine your strategy—so you can send the right content, at the right time, to the right audience. Best of all, setting up an unsubscribe survey is fast and easy. Watch this short video to see how you can add one to your mailing list today!
Growing your mailing list is easier than ever with our new pop-up email sign-up form! Adding a sign-up form to your website is one of the most effective ways to capture visitors and turn them into subscribers, helping you build a loyal audience and increase engagement with your emails.
With Direct Mail 7, you can set up a sleek, attention-grabbing pop-up in just a few clicks—no coding required. Want to see how simple it is? Watch this quick 60-second video to learn how to add a sign-up form to your website today!
