Direct Mail is Ready for macOS Ventura

We recently released Direct Mail 6.0.7, a minor update that brings improved compatibility with macOS Ventura, the latest operating system upgrade for your Mac. If you’ve already upgraded to Ventura, you’ll be glad to know that Direct Mail is 100% compatible, and takes advantage of new features like Stage Manager and Continuity Camera.

For example, want to instantly take a photo from your iPhone (or a drawing from your iPad) and place it in your newsletter? Just control-click on an image block in Direct Mail and select “Take Photo” or “Add Sketch” from the pop-up menu that appears. Direct Mail instantly connects to your device and transfers the image to your message.

Direct Mail will automatically update to the latest version over the next few days. If you want to update right away, just choose “Direct Mail > Check for Software Update” from the menu bar at the top of your screen. Customers who downloaded Direct Mail from the Mac App Store can update from the App Store.

We hope you enjoy these updates and look forward to rolling out some exciting new features in the coming months!

Tip: Checking for Broken Links

The last thing anyone wants is to email out a broken link to thousands of subscribers. Don’t worry, Direct Mail has you covered! Our built-in link checker tests all of the links in your email (even the ones in the footer you forgot about) and alerts you to any issues before you send.

To test your links, choose “Message > New Spam Test” from the menu bar, or click the “Spam Test” button in the toolbar. You’ll get a handy report of any issues that Direct Mail found in your message, including broken links.

Tip: Organize Your Messages with Folders

Depending on how often you send, it may not take long for you to accumulate a large collection of messages inside your Direct Mail project. Need to bring some order to that chaos (and don’t want to delete your past emails)? Try message folders!

You can use folders to organize your list of messages into whatever scheme makes sense for you: by topic, by year, by month, etc. Folders can contain nested folders, for fine-grained organization.

To create a folder, click the pop-up arrow next to the New button in the toolbar and choose New Message Folder. You can add message (and folders) to your folder by dragging and dropping message thumbnails from your list into the folder. Happy organizing!

Thank You for Making Us #1

We are thrilled to have been recently recognized by GetApp as one of the 10 Best Email Marketing Software solutions, and we owe it all to you! Your fantastic reviews helped boost us to a 4.8/5 rating and we could not be more grateful. Direct Mail was also recently rated atop the Top 10 Affordable Email Marketing Software solutions list.

If you have a minute and would like to leave a review, we’d love to hear what you have to say!

Stay Engaged With Your Subscribers by Remembering These Important Dates

As we roll into fall, it’s important to stay engaged with your subscribers. Not only is the fall season filled with a multitude of holidays to offer promotions, it’s also a good time to raise brand awareness, highlight causes important to you, or even just let your customers know how much you appreciate them.

Here’s a list of upcoming holidays that you may want to keep on your radar. Each of them can be a great reason to reach out to your subscribers. We’ve also included some suggested subject lines to help get your creative juices flowing. If you need fall-themed images for your emails, Unsplash is a great resource.

Don’t forget that Direct Mail makes it easy to schedule email campaigns in advance. Set it and forget it!

Labor Day. Signaling the end of summer and time for one last BBQ, day at the beach or fun in the sun before the colder weather sets in. A good time to reach out with a special promotion or Labor Day sale.

Subject Ideas: Last Chance For Labor Day! Labor Day Sales Event Is Here 🤑

Halloween. A day not just for the kids, many times it can be a celebration for all marked with parties, candies and more. The perfect time to reach out with your spookiest deals.

Subject Ideas: Our Spooky Sales Event! Wicked Sales Are Flying By 🧙‍♀️

Veterans Day. Though promotions are common on Veterans Day, it’s also a great time to recognize all those who have served.

Subject Idea: Honoring Veterans. Thank You For Your Service 🇺🇸

Thanksgiving. Whether it be October 10 for Canadian Thanksgiving or November 24 for Thanksgiving in the United States, Thanksgiving is the perfect time for reflections on what we have and what you can offer to your recipients. 

Subject Ideas: A Cornucopia Of Sales! It’s Turkey Time 🦃

Black Friday. Usually a strong time to promote deals, Black Friday can be also be a good time to follow-up on your Thanksgiving messages. 

Subject Ideas: Black Friday Ending Soon! Don’t Miss Black Friday Deals 💵

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