Time to Prep Your Black Friday Email Campaigns!

The build-up, the craze, and the last call. That’s how recent Google consumer research has described the three phases of Black Friday. With this important retail event on the horizon, it’s time to get ready to launch your holiday sales season! 

We’ve gathered some great resources to help you jump start your marketing and close out 2022 with a bang:

Email marketing is a key channel to reach your customers during Black Friday, Cyber Monday, and throughout the season. Learn how to use Direct Mail to automate follow-up emails to your subscribers, and get crucial feedback with subscriber polls.

Direct Mail is Ready for macOS Ventura

We recently released Direct Mail 6.0.7, a minor update that brings improved compatibility with macOS Ventura, the latest operating system upgrade for your Mac. If you’ve already upgraded to Ventura, you’ll be glad to know that Direct Mail is 100% compatible, and takes advantage of new features like Stage Manager and Continuity Camera.

For example, want to instantly take a photo from your iPhone (or a drawing from your iPad) and place it in your newsletter? Just control-click on an image block in Direct Mail and select “Take Photo” or “Add Sketch” from the pop-up menu that appears. Direct Mail instantly connects to your device and transfers the image to your message.

Direct Mail will automatically update to the latest version over the next few days. If you want to update right away, just choose “Direct Mail > Check for Software Update” from the menu bar at the top of your screen. Customers who downloaded Direct Mail from the Mac App Store can update from the App Store.

We hope you enjoy these updates and look forward to rolling out some exciting new features in the coming months!

Tip: Checking for Broken Links

The last thing anyone wants is to email out a broken link to thousands of subscribers. Don’t worry, Direct Mail has you covered! Our built-in link checker tests all of the links in your email (even the ones in the footer you forgot about) and alerts you to any issues before you send.

To test your links, choose “Message > New Spam Test” from the menu bar, or click the “Spam Test” button in the toolbar. You’ll get a handy report of any issues that Direct Mail found in your message, including broken links.

Tip: Organize Your Messages with Folders

Depending on how often you send, it may not take long for you to accumulate a large collection of messages inside your Direct Mail project. Need to bring some order to that chaos (and don’t want to delete your past emails)? Try message folders!

You can use folders to organize your list of messages into whatever scheme makes sense for you: by topic, by year, by month, etc. Folders can contain nested folders, for fine-grained organization.

To create a folder, click the pop-up arrow next to the New button in the toolbar and choose New Message Folder. You can add message (and folders) to your folder by dragging and dropping message thumbnails from your list into the folder. Happy organizing!

Thank You for Making Us #1

We are thrilled to have been recently recognized by GetApp as one of the 10 Best Email Marketing Software solutions, and we owe it all to you! Your fantastic reviews helped boost us to a 4.8/5 rating and we could not be more grateful. Direct Mail was also recently rated atop the Top 10 Affordable Email Marketing Software solutions list.

If you have a minute and would like to leave a review, we’d love to hear what you have to say!

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