We are very pleased today to announce the launch of Direct Mail 4, a major upgrade to the best email campaign software for OS X. Powerful new cloud and collaboration features in Direct Mail 4 enable teams of all sizes (including teams of one!) to work together on email marketing campaigns, even offline. Time-saving automation features allow you to create email campaigns that run themselves based on flexible rules that you define. And an all-new user interface looks and feels great on OS X Yosemite. We couldn’t fit all the new goodness into just one blog post, so watch this space over the coming days and weeks as we highlight new features of Direct Mail 4 you might not have discovered yet!
Cloud Collaboration
Starting in Direct Mail 4, you can now store your email campaign projects in the cloud. This means that all your project data (like messages, mailing lists, campaign reports, etc.) is available from all your devices, even when you’re offline. Changes you make on your laptop at home sync instantly to your Mac at work. In addition, we make sure your data is always safe and backed up. For more information about how cloud syncing works, take a look at this feature page or help guide.
For many of our users, planning an email campaign is a team effort. Direct Mail 4 makes it incredibly easy to share your project with other Direct Mail users. Project owners can easily control who has permission to view, edit or send their email campaigns.
Automation
Direct Mail 4 includes a powerful new automation feature called Autoresponders. Autoresponders allow you to design email campaigns that send themselves automatically in response to various events. For example, you can automatically send a welcome email to new subscribers, or create a drip campaign that sends a series of emails to your subscribers over a period of time. Send customers a Happy Birthday email once a year, or a special promotional offer when it’s time to renew. You can even trigger follow-up emails based on which links your subscribers click on. Keep your campaigns working, even when you’re not!
For more information about how autoresponders work, take a look at this feature page or help guide.
Fresh New Look
Direct Mail 4 looks fantastic on OS X Yosemite (and great on older versions, too). The beauty is not just skin deep, either. We’ve given careful thought to how best present the wealth of campaign report data that Direct Mail makes available. We hope you’ll find that every aspect of Direct Mail 4’s user interface is cleaner, more helpful, and easier to use.
That’s Not All, Folks!
If you’re in to the nitty gritty, feel free to read through the release notes. Other notable new features include a more powerful web-based API, a super useful subscriber activity window that shows the complete history of each person on your list, and Handoff integration with Stamps (our app for iOS). Watch this blog over the coming weeks as we highlight new and improved features in Direct Mail 4.
Direct Mail 4 is a free upgrade for current users, and a free download for anyone new to the app. We’re very happy to deliver great new features like cloud integration and automation, and look forward to hearing your feedback!
A note to Mac App Store customers: We appreciate your patience as we wait for Apple to finish reviewing the update. If you’d rather not wait, feel free to download Direct Mail directly from our website. You won’t lose access to any services or email credits previously purchased in the Mac App Store.
Update: Direct Mail 4 is now available in the Mac App Store!
