Announcements

Changes to Daylite Syncing

The just-released Direct Mail 3.5 update includes some changes to how Daylite syncing works. If you don’t use Daylite in conjunction with Direct Mail, then this blog post will probably not interest you. If you do, however, then you might be interested in what has changed.

Direct Mail now synchronizes unsubscribe information back to Daylite. Previously, if a contact was  marked as “unsubscribed” in Direct Mail, that information would not appear anywhere in Daylite. Starting in version 3.5, when a contact is marked as “unsubscribed” in Direct Mail, the corresponding contact in Daylite will be moved to a group called “Unsubscribes” the next time you sync. The “Unsubscribes” group in Daylite is created for you automatically and will appear as a sub-group of the Daylite group you sync with.

Here’s an example. Let’s say you have synced Direct Mail to the “Mailing List” group in Daylite. Here’s what your group looks like in Daylite:

The "Mailing List" group in Daylite

…and here’s what it looks like in Direct Mail:

The "Mailing List" group in Direct Mail

Now let’s say that Victor Chan unsubscribes from our list:

Victor Chan unsubscribes

The next time sync Direct Mail with Daylite, Victor Chan will be moved out of the “Mailing List” group and into the “Unsubscribes” group. Victor Chan will also disappear from your list in Direct Mail (as Victor is no longer in the “Mailing List” group that Direct Mail syncs with):

Victor Chan now appears in the "Unsubscribes" group in Daylite

A Note on Performance

If you have a large number of unsubscribes that have not been synced over to Daylite yet, you may find that the syncing process takes a long time to complete. We are working with Marketcircle to improve sync performance in future versions of Daylite.

Conclusion

We hope you find this improvement to Daylite syncing useful in your day-to-day workflow. Please let us know if you have any questions—and please let your friends know about how easy it is to use Daylite with Direct Mail!

Introducing Campaign Report Sharing!

It’s been a busy couple of months since our last update, but we’re finally ready to take the wraps off of a new feature that we think you’re going to love: campaign report sharing! Now you can share a great-looking, live-updating campaign report to anyone that has a web browser—including, of course, all Macs, PCs, iPads, and smartphones.

Share your campaign reports to anyone with a web browser

You’ll notice right away that the web version of your campaign report looks exactly like the Summary section of your report in Direct Mail. This is a great way to see, at a glance, the key performance indicators for your campaign. The web report automatically updates once a minute to match what you see in Direct Mail (that includes syncing any notes you add, too).

Share your report by navigating to the Reports tab and clicking Share

Sharing your campaign reports couldn’t be easier. In Direct Mail, switch to the Reports tab, click the Share button, then choose Share Report. For more information, please see this help article. Note that you’ll only be able to share reports for campaigns sent with Direct Mail 3.5 or newer.

Campaign report sharing is just one of the many improvements we’ve made in Direct Mail 3.5. We’ll be sharing more of what’s new in a series of upcoming blog posts. You can also subscribe to our monthly newsletter to get these updates pushed right to your inbox.

About Today’s Update

Update: The 3.4.2 update is now available for Mac App Store customers, as well.

Eagle-eyed customers may have noticed that we released another update to Direct Mail today, a mere seven days after our last update. While we don’t normally like to release updates so close together, we felt the improvements contained in today’s software update were important enough to justify getting it into your hands as soon as possible. The primary improvements are fixes to bugs that were causing intermittent crashes for about 7% of our users. More information can be found in the release notes.

It’s important to us that your experience with Direct Mail be as seamless as possible. We hope these fixes contribute to a better experience and look forward to rolling out additional improvements in the coming months.

Direct Mail 3.4.1 Brings Bug Fixes, Performance Enhancements

We took the wraps off of the first software update of 2013 just a few moments ago. You can run software update right now to get the changes. Mac App Store customers will have to wait a few more days for Apple to approve the update (we’ll update this blog, Twitter, and Facebook when they do).

Here is some of what’s new:

  • The “History” tab has been renamed to “Reports”
  • The first-run experience for new users of Direct Mail has been streamlined and otherwise improved
  • Several crashing bugs were fixed
  • The image editor has been improved to allow fine-grained adjustments to image sizes and to stop blurry upscaling of small images.
  • Added support for importing additional Daylite attributes (Salutation and Suffix)
  • …and various other enhancements and fixes

Feel free to read the release notes to get the full list of changes. Please let us know what you think!

Come See Us at Macworld 2013!

Macworld logo

Another year has flown by and, once again, Macworld is here! If you’re going to be in or around San Francisco this January 31st to February 2nd, come on down to Moscone Center West and we’ll get you in to the Expo Hall for free—you’ll need to be one of the first 100 folks to claim your free pass. We’ll be joining other top OS X and iOS developers in showcasing fantastic business apps, hardware, and accessories.

One of our favorite things about Macworld is the chance to meet our customers in real life. We love hearing about what you’re using Direct Mail for, and enjoy getting feedback on what you like (or don’t like). We’ll be happy to answer any questions you might have, show you some of the new things we added in 2012, or provide advice on becoming a better email marketer. So we hope you’ll stop on by the Appalooza section to say hello!

Page 14 of 17