The build-up, the craze, and the last call. That’s how recent Google consumer research has described the three phases of Black Friday. With this important retail event on the horizon, it’s time to get ready to launch your holiday sales season!
We’ve gathered some great resources to help you jump start your marketing and close out 2022 with a bang:
Email marketing is a key channel to reach your customers during Black Friday, Cyber Monday, and throughout the season. Learn how to use Direct Mail to automate follow-up emails to your subscribers, and get crucial feedback with subscriber polls.
We recently released Direct Mail 6.0.7, a minor update that brings improved compatibility with macOS Ventura, the latest operating system upgrade for your Mac. If you’ve already upgraded to Ventura, you’ll be glad to know that Direct Mail is 100% compatible, and takes advantage of new features like Stage Manager and Continuity Camera.
For example, want to instantly take a photo from your iPhone (or a drawing from your iPad) and place it in your newsletter? Just control-click on an image block in Direct Mail and select “Take Photo” or “Add Sketch” from the pop-up menu that appears. Direct Mail instantly connects to your device and transfers the image to your message.
Direct Mail will automatically update to the latest version over the next few days. If you want to update right away, just choose “Direct Mail > Check for Software Update” from the menu bar at the top of your screen. Customers who downloaded Direct Mail from the Mac App Store can update from the App Store.
We hope you enjoy these updates and look forward to rolling out some exciting new features in the coming months!
We are thrilled to have been recently recognized by GetApp as one of the 10 Best Email Marketing Software solutions, and we owe it all to you! Your fantastic reviews helped boost us to a 4.8/5 rating and we could not be more grateful. Direct Mail was also recently rated atop the Top 10 Affordable Email Marketing Software solutions list.
If you have a minute and would like to leave a review, we’d love to hear what you have to say!
As we roll into fall, it’s important to stay engaged with your subscribers. Not only is the fall season filled with a multitude of holidays to offer promotions, it’s also a good time to raise brand awareness, highlight causes important to you, or even just let your customers know how much you appreciate them.
Here’s a list of upcoming holidays that you may want to keep on your radar. Each of them can be a great reason to reach out to your subscribers. We’ve also included some suggested subject lines to help get your creative juices flowing. If you need fall-themed images for your emails, Unsplash is a great resource.
Labor Day. Signaling the end of summer and time for one last BBQ, day at the beach or fun in the sun before the colder weather sets in. A good time to reach out with a special promotion or Labor Day sale.
Subject Ideas: Last Chance For Labor Day! Labor Day Sales Event Is Here 🤑
Halloween. A day not just for the kids, many times it can be a celebration for all marked with parties, candies and more. The perfect time to reach out with your spookiest deals.
Subject Ideas: Our Spooky Sales Event! Wicked Sales Are Flying By 🧙♀️
Veterans Day. Though promotions are common on Veterans Day, it’s also a great time to recognize all those who have served.
Subject Idea: Honoring Veterans. Thank You For Your Service 🇺🇸
Thanksgiving. Whether it be October 10 for Canadian Thanksgiving or November 24 for Thanksgiving in the United States, Thanksgiving is the perfect time for reflections on what we have and what you can offer to your recipients.
Subject Ideas: A Cornucopia Of Sales! It’s Turkey Time 🦃
Black Friday. Usually a strong time to promote deals, Black Friday can be also be a good time to follow-up on your Thanksgiving messages.
Subject Ideas: Black Friday Ending Soon! Don’t Miss Black Friday Deals 💵
We are pleased to announce that Direct Mail’s parent company, e3 Software, has recently successfully completed a Service Organization Control (SOC) 2 Type II audit. Completed by The Moore Group, the audit is designed to examine and document the information security practices, policies, and procedures that we have adopted here at e3 Software, and to ensure that they meet or exceed a high standard for security, availability, integrity, and confidentiality. In successfully completing this audit, we demonstrate to our customers our commitment to protecting their data and operating with integrity.
This achievement is a continuation of our efforts to build and operate a service that you can trust. In addition to this recent SOC 2 Type II certification, we are also compliant with data privacy regulations like GDPR and CCPA, and certified as meeting PCI-DSS payment security standards. More information can be found on our compliance page.
We are happy to make our SOC 2 Type II report available to current or potential customers upon execution of a non-disclosure agreement. Please contact our customer support team for details.
